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We have started with applications for our UG Program in Entrepreneurship. If this is not for you, stay tuned for updates as we have more lined up for you shortly.

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Ticket to Entrepreneurship with a safety net.

Empowering youngsters to build major businesses as undergraduates.

UG In Entrepreneurship

Programme Specializations

Curriculum

Deep Dive Into Business

Understand and gain practical insights on how a business runs, makes money, and takes decisions, across industries and business models.

Courses:
- Business Foundations & Environment
- Industry & Product Analysis
- Business Operations & Strategic Planning

Business Finance

Understand aspects of accounting, financial statements, financial decision making, and fundraising, to sustain and grow a business

Courses:
- Fundamentals of Accounting & Finance
- Financial Analysis & Management
- Strategic Financial Planning & Investments

People, Biases and Decision Making

Understand about biases, conflicts, and decision making in personal, social, financial, and business contexts, and establish characteristics such as critical thinking, empathy, humility, ownership, resilience, and teamwork.

Courses:
- Understanding People & Biases
- Decision Making & Behavioral Economics
- Ethical Leadership & Technological Influence

Communication & Personal Development

Establish skills in written & non-written communication in social and business contexts, and establishing etiquette and your personal brand.

Courses:
- Personal & Professional Communication Essentials
- Negotiation & Stakeholder Management
- Business Writing and Presentation Excellence

Entrepreneurship

Learn about creating & scaling a business from scratch, from foundational steps to advanced strategies for success

Courses:
- Idea Validation & Business Creation
- Business Operations and Management
- Advanced Marketing and Sales Strategies

Product Management

Learn design, business, and technology aspects of building, launching and managing a product from 0 to 1, and 1 to 100.

Courses:
- Introduction to Product Management & Design Thinking
- Product Strategy & Project Management
- Product Marketing & Analytics
- Product Technology & Advanced Product Management

Marketing (Specialization)

Learn concepts such as consumer behavior, market research, branding, digital marketing, content creation & distribution, revenue funnels, to be able to build a brand, generate and nurture leads, translating to meaningful business outcomes.

Courses:
- Marketing Foundations & Research
- Brand & Strategic Management
- Digital & Social Media Marketing
- Marketing Analytics & Performance Measurement
- Advanced Digital Strategies & Ethical Marketing

Design & No-Code (Specialization)

Learn concepts such as Graphic and UI/UX design, and advanced no-code development using Shopify, Webflow, Bubble, and AI, to be able to create visual identities, and full-fledged websites and apps

Courses:
- Design Foundations
- User Research & Prototyping
- Advanced UI/UX Design
- No-Code and Low-Code Fundamentals
- Data Manipulation and Automation Workflows
- Using AI to Build Products

Full Stack Development (Specialization)

Learn aspects of MERN stack to be be able to create complex software products with code, and deploy them using AWS.

Courses:
- Web Design & Development Essentials
- Mastering JavaScript & Modern Web Development
- Building Interactive User Interfaces with React
- Full-Stack Development with Node.js & MERN Stack
- Cloud Computing with AWS

Year 2- Internships

Marketing, Design & No-Code students pursue 4 internships across roles, industries, and organization type

Software students pursue 1-2 technical internships

Internship 1 - Startup

Immerse yourself in a fast-paced startup environment, working on real projects and contributing to business growth.

Internship 2 - Corporate

Experience the structure of a corporate environment, gaining insights into operations, strategy & professional development.

Internship 3 - MSME

Work with Micro, Small, and Medium Enterprises to understand their unique business challenges. This is a high-impact project, such as setting up digital marketing and e-commerce operations for an offline retail brand.

Internship 4 - Startup/Investment Firm

Combine startup innovation with investment firm analysis, learning about funding, strategies, and financial analysis. This includes roles in sales or operations in a startup, with some students securing roles in investment firms.

Year 3 - Venture Building

Admission Process

1. Talk to a counseller

Learn more about our program and how it aligns with your goals.

2. Application Form

Fill in the application form to help us understand about you.

3. Interview Round

Interact with leading industry professionals from our admission committee to assess your fit with our program.

4. Confirm admission

Pay the admission fee upon selection, and proceed to complete your application with Madras university or IIT Madras.

Eligibility

For IVB: Anyone excited to upskill and build a business

For SRM Unversity: Anyone who has passed Class 12 (any stream) or equivalent with a score of atleast 50%

For IIT Madras: Anyone who has passed Class 12 (any stream) or equivalent, and cleared the Qualifier Exam or JEE Main